Writers are always advised to be clear about their book’s genre and to concentrate upon a target group for it. Fantasy stories, for readers of fantasies, sci fi for sci fi readers, and so on. But wouldn’t it be wonderful to please an audience of one genre with your book in a totally different one? That would be a real achievement. I suspect that multiply-awarded Wolf Hall has not managed this. However, it can happen.
Let’s take music as an example. I’ve never liked jazz, despite the fact that my eldest is a musician playing both classical and jazz. It irritates me, the extemporisation on a theme. Simple soul, I want the theme, please. But then one day the Hot Sardines came on the radio and converted me. For those non-jazz lovers, this is a band that has put on wild live shows all around New York City – and now much further in the world.
I was chatting to a young teenager who had only ever read Harry Potter for his leisure reading and was forced to read ’The Scarlet Pimpernel ‘ as curriculum work. Reluctantly, and after much grumbling, he ‘worked through’ the book and came out a convert to historical fiction. ‘I really reckoned the French Revolution and the scheming. Cool. I’m into it now.’ Mightn’t he have been easier to motivate if the cover hadn’t been the one shown below right?
The fact that this series had a very wide appeal is demonstrated by the very different covers, presumably targeting contrasting reader groups. Here are just a few. On a bookshop table, each would likely attract very different shoppers.
It makes you think, if you’re a writer yourself, doesn’t it? It is pretty easy to change a cover and re-upload your title, or to have several covers showing for sale. A number of long-standing successful novels have two or more different covers.
Here’s one of John Wyndham’s, again likely to appeal to different audiences:
Of course you need a title that doesn’t confine you; ‘Lolita’ or ‘War and Peace’, for instance.
Otherwise, one advantage of being an Indie author is that you have control over your own covers. Almost worth avoiding mainstream publishing for that fact alone?